Wedding tourism is rapidly becoming one of the most vibrant segments of the global travel and luxury hospitality industry. More and more couples are abandoning traditional ceremonies in favor of destination weddings—weddings in unique locations where the atmosphere itself becomes part of the love story. Emotions, visual aesthetics, nature, and high-quality service now play a key role in choosing a venue for the ceremony.
That is why destinations such as Bali, the Maldives, and Paris are consistently among the most popular wedding locations in the world. However, Bali occupies a special place on this list, forming its own philosophy of wedding tourism.
Bali — the world leader in wedding tourism
Bali is rightly considered one of the strongest brands in international tourism and wedding ceremonies. The island harmoniously combines exotic nature, the ocean, tropical landscapes, a mild climate, and developed infrastructure. Here, a wedding ceremony ceases to be a formality and becomes a deeply emotional experience.
Exotic beaches, ocean panoramas, jungles, and a sense of seclusion create the perfect conditions for both intimate private ceremonies and large-scale luxury weddings. At the same time, Bali offers a high level of service and professional teams specializing in international wedding events.
Wedding tourism in numbers: a growing market
The global wedding tourism market is showing steady growth year after year. More and more couples are choosing to get married abroad, turning the ceremony into a full-fledged trip for themselves and their guests.
According to industry research, more than 18% of newlyweds in the US prefer destination weddings. A similar trend can be observed in the UK, Australia, and Western European countries. The average number of guests at such a wedding is about 105 people, which makes wedding tourism particularly attractive from an economic point of view.
Destination weddings generate comprehensive tourism demand: accommodation, flights, transfers, catering, decor, entertainment, excursions, shopping, and premium services. According to analysts’ forecasts, by 2033, the global wedding tourism market will reach $46 billion, effectively doubling compared to current figures.
Why Bali is chosen for destination weddings
Bali consistently ranks among the world’s top destinations for wedding ceremonies thanks to its combination of visual appeal, spiritual atmosphere, and developed infrastructure. The island is already well known to key affluent markets, as confirmed by tourism statistics.
In 2024, Bali was visited by more than 1.5 million tourists from Australia, about 295,000 guests from the UK, and over 260,000 travelers from the US. These countries traditionally form the main demand for premium wedding tourism, which means that the market on the island remains stable and predictable.
Amara Wedding Resort — Bali’s first wedding resort
Against the backdrop of growing wedding tourism, the emergence of Amara Wedding Resort was a logical step in the market’s development. It is Bali’s first resort dedicated entirely to wedding ceremonies, honeymoons, and romantic events.
The resort is located on the beachfront, surrounded by tropical jungle and offering complete privacy. Here, the ocean, greenery, and silence create the perfect backdrop for one of the most important events in life. Amara is a place where a wedding becomes not just a celebration, but a personal paradise.
Affordable demand and the structure of wedding budgets
The growth of wedding tourism is directly linked to changing attitudes towards weddings as a life event. More and more couples are willing to invest in emotions and unique experiences. The structure of expenses shows that the premium segment is steadily expanding: a significant proportion of newlyweds plan budgets of over $20,000, and some couples view their wedding as a luxury project with expenses exceeding $50,000.
This creates a steady demand for conceptual wedding resorts, where every detail meets the expectations of an international audience.
Why a specialized wedding resort is the new standard
Modern couples are increasingly choosing spaces designed entirely around the wedding philosophy rather than universal hotels. A specialized wedding resort ensures privacy, a personalized approach, and a high level of emotional engagement.
Amara Wedding Resort is creating a new niche in Bali — a niche where luxury hospitality, architecture, and nature work together as one. This format not only meets current demand but also shapes the future of wedding tourism on the island.
Wedding tourism in Bali is now moving beyond a trend and becoming a sustainable industry with global demand. Amara Wedding Resort fits seamlessly into this dynamic, creating a space where weddings become an exceptional life experience—aesthetic, profound, and truly unforgettable.
Against the backdrop of the growth of wedding tourism, the emergence of Amara Wedding Resort was a logical step in the development of the market. It is the first resort in Bali dedicated entirely to wedding ceremonies, honeymoons, and romantic events.
The resort is located on the beachfront, surrounded by tropical jungle and offering complete privacy. Here, the ocean, greenery, and silence form the perfect backdrop for one of the most important events in life. Amara is a place where a wedding becomes not just a celebration, but a personal paradise.
Concept and architecture: a space created for weddings
The project is conceptually focused exclusively on weddings and romantic events. This narrow focus allows us to achieve maximum depth of service, attention to detail, and emotional engagement of guests. Unlike classic resorts, there is no compromise between tourist traffic and privacy here.
The architecture and design of Amara Wedding Resort have been developed specifically for the wedding concept. Every space — from ceremonial venues and private villas to panoramic terraces and photo zones — enhances the visual effect and creates cinematic shots. The resort becomes part of the couple’s aesthetic and emotional story.
Affordable demand and the structure of wedding budgets
The growth of wedding tourism is directly linked to a change in attitudes towards weddings as a life event. More and more couples are willing to invest in emotions and unique experiences. The structure of expenses shows that the premium segment is steadily expanding: a significant proportion of newlyweds plan budgets above $20,000, and some couples consider a wedding to be a luxury project with expenses exceeding $50,000.
This creates a steady demand for conceptual wedding resorts, where every detail meets the expectations of an international audience.
Why a specialized wedding resort is the new standard
Modern couples are increasingly choosing spaces designed entirely around the wedding philosophy rather than universal hotels. A specialized wedding resort ensures privacy, a personalized approach, and a high level of emotional engagement.
Amara Wedding Resort is creating a new niche in Bali — a niche where luxury hospitality, architecture, and nature work together as one. This format not only meets current demand but also shapes the future of wedding tourism on the island.
Wedding tourism in Bali today goes beyond a trend and is becoming a sustainable industry with global demand. Amara Wedding Resort fits organically into this dynamic, creating a space where a wedding becomes an exceptional life experience — aesthetic, profound, and truly unforgettable.
